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The challenger sale : taking control of the customer conversation / Matthew Dixon and Brent Adamson
Nonfiction Nonfiction | Portfolio/Penguin | 2011
Available at Adult Nonfiction (Call number: 658.85 D)
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Location Call No. Volume Copies Status
Adult Nonfiction 658.85 D CHECK SHELF

Details

Imprint
New York : Portfolio/Penguin, 2011.
Descript
xvi, 221 p. : ill. ; 24 cm.
Note
Includes index.
Summary
The authors demonstrate that the best salespeople don't just build relationships. Instead, they challenge customers by approaching them with unique insights, tailoring sales messages to specific objectives, and, when necessary, pushing back and taking control of the sale.
Subject
Alt Author
ISBN
9781591844358
1591844355
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