New York : Twelve, 2010.
xiii, 329 p. : ill. ; 24 cm.
Includes bibliographical reference (p. -315) and index.
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibilities -- I, robot -- Lord of the things -- And then there were none.