Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna
Nonfiction | Collins Business Essentials | 2006 | Rev. ed., 1st Collins Business Essentials ed.
Available at Adult Nonfiction (Call number: 658.8 M rev. ed. PBK)
New York : Collins Business Essentials, 2006, c2002.
Rev. ed., 1st Collins Business Essentials ed.
xxi, 227 p. : ill. ; 21 cm.
"A Collins Business book."