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Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna
Nonfiction Nonfiction | Collins Business Essentials | 2006 | Rev. ed., 1st Collins Business Essentials ed.
Available at Adult Nonfiction (Call number: 658.8 M rev. ed. PBK)
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Location Call No. Volume Copies Status
Adult Nonfiction 658.8 M rev. ed. PBK CHECK SHELF

Details

Imprint
New York : Collins Business Essentials, 2006, c2002.
Edition
Rev. ed., 1st Collins Business Essentials ed.
Descript
xxi, 227 p. : ill. ; 21 cm.
Note
"A Collins Business book."
Includes index.
Subject
ISBN
9780060517120 (pbk.)
0060517123 (pbk.)
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