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Googled : the end of the world as we know it / Ken Auletta
Nonfiction Nonfiction | Penguin Press | c2009
Available at Adult Nonfiction (Call number: 338.761025 A) plus 1 more
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Location Call No. Volume Copies Status
Adult Nonfiction 338.761025 A CHECK SHELF
Adult Nonfiction 338.761025 A CHECK SHELF

Details

Imprint
New York : Penguin Press, c2009.
Descript
xiv, 384 p. ; 24 cm.
Bibliog.
Includes bibliographical references (p. [339]372) and index.
Summary
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
Contents
Messing with the magic -- Starting in a garage -- Buzz but few dollars (1999-2000) -- Prepping the Google rocket (2001-2002) -- Innocence or arrogance? (2002-2003) -- Google goes public (2004) -- The new evil empire? (2004-2005) -- Chasing the fox (2005-2006) -- War on multiple fronts (2007) -- Waking the government bear -- Google enters adolescence (2007-2008) -- Is "old" media drowning? (2008) -- Compete or collaborate? -- Happy birthday (2008-2009) -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google?
Subject
ISBN
9781594202353
1594202354
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