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Jay and Jeannie Levinson's startup guide to guerrilla marketing : a simple battle plan for first-time marketers
Nonfiction Nonfiction | Entrepreneur Press | c2008
Available at Adult Nonfiction (Call number: 658.8 L PBK) plus 1 more
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Location Call No. Volume Status Note
Adult Nonfiction 658.8 L PBK CHECK SHELF
Adult Nonfiction - Small Business 658.8 L PBK CHECK SHELF

Details

Imprint
[Irvine, Calif.] : Entrepreneur Press, c2008.
Descript
xii, 274 p. : forms ; 23 cm.
Note
A prequel to their best-selling Guerrilla marketing.
Includes index.
Contents
Where to start -- The personality of a guerrilla marketer -- Guerrilla marketing yourself -- The high-powered weapon in your office -- Marketing face to face -- The top ten attributes of a guerrilla marketer -- The top ten attitudes of a guerrilla marketer -- Guerrilla marketing defined -- The research you must do -- Writing a benefits list -- Developing a meme -- Selecting your guerrilla marketing weapons -- Creating a seven-sentence guerrilla marketing plan -- Planning a guerrilla marketing calendar -- Establishing a web site -- Fusion marketing -- Launching your attack -- Maintaining your campaign -- Keeping track -- Improving your marketing -- Putting it all together -- Succeeding with a guerilla marketing attack.
Subject
Alt Author
Alt Title
Startup guide to guerrilla marketing
ISBN
1599181533 (alk. paper)
9781599181530 (alk. paper)
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